Blog
Samue with Everyday Life and Healthy Longevity
Discover the connection between samue, Japanese clothing, seasonal living, everyday comfort, and the idea of healthy longevity.
Your Style with Samue - Seasonal Look Ideas Featuring Accessories and Outers -
Discover WASUIAN’s samue style ideas, pairing samue with haori, jackets, and accessories to bring traditional Japanese clothing and culture into modern life.
Cherishing Japanese Ramie Fabric
Discover the beauty of Omi Chijimi ramie fabric, a traditional Japanese summer fabric prized for its cool comfort, natural variations, and timeless craftsmanship.
The Difference and Charm of Omi Chijimi and Ojiya Chijimi
Nasu Yobou (Nasu Takayu Onsen)
Tucked away in Nasu Takayu Onsen, Nasu yobou is an exclusive one-group-per-day retreat offering up to 26 hours of indulgent stay. Immerse yourself in flowing natural hot springs, seasonal local cuisine, and the refined comfort of WASUIAN samue—an elevated escape designed to restore both body and mind.
Why is Daruma Red?
Discover the story behind the Daruma doll—Japan’s iconic symbol of resilience and good fortune. Rooted in the legacy of Bodhidharma, its red color, self-righting shape, and wish-making ritual reflect a history shaped by Zen tradition and regional craftsmanship. From Takasaki Daruma of Gunma to its place in modern life, this guide explores why it remains a beloved good-luck charm.
Winners of My WASUIAN 2025
From March to December 2025, we received 74 wonderful submissions from Japan and around the world. After careful review, the WASUIAN team is pleased to present this year’s award recipients.
Toshi-iwai
WASUIAN(和粋庵): Japanese Aesthetics Reflected in a Single Word “粋”
In Japanese, the word 「粋」 has two readings—iki and sui—each with its own meaning. These differences reveal two contrasting yet connected views of beauty. Understanding them offers a deeper way to experience WASUIAN’s samue
Finding the Warmest Winter Samue
Looking for the warmest winter samue as comfortable Japanese loungewear for cold weather? Our staff carefully tried each samue and share real, first-hand impressions of warmth, comfort, and fit. Discover the best winter samue for staying cozy indoors, perfect for relaxing at home throughout the cold months.
How to Reduce Static Electricity in Winter Samue
Winter is a season when static electricity becomes more common due to dry air. By choosing the right clothing materials and combinations, or by incorporating cotton fabrics, you can greatly reduce static buildup. Enjoy comfortable winter samue wear while also appreciating the many benefits that polyester has to offer.
