Blog

Winter is a season when static electricity becomes more common due to dry air. By choosing the right clothing materials and combinations, or by incorporating cotton fabrics, you can greatly reduce static buildup. Enjoy comfortable winter samue wear while also appreciating the many benefits that polyester has to offer.

KIRYU YOSHINOYA has been serving authentic Japanese cuisine in Kiryu since 1894, delighting guests with seasonal flavors, meticulously prepared dishes, and heartfelt hospitality. With a rich history spanning over a century, the restaurant continues to embody the essence of Japanese culinary tradition and culture, making it a must-visit destination for those seeking an authentic dining experience in Gunma Prefecture.

Shima Tamura, a historic ryokan in Shima Onsen with over 500 years of tradition, continues to embody the timeless charm of Japanese hospitality through its hot springs, seasonal cuisine, and serene atmosphere. Known for its healing waters and breathtaking natural surroundings, the inn remains a cherished retreat for travelers seeking both rest and inspiration.

We would like to share the results of washing our indigo-dyed samue, highlighting how the color and size change after the fourth wash. We observed slight shrinkage and the unique beauty of natural color fading. Discover the enduring charm of authentic Japanese garments, traditional craftsmanship, and the spirit of slow fashion.

We would like to share the first stage of our washing experiment using the 2011 Enshu Indigo-dyed Samue. In this post, you’ll find step-by-step instructions on how to hand wash indigo-dyed garments and see how their color and texture begin to change. Enjoy the transformation and timeless charm of natural dye—and learn how to care for and preserve its beauty. 

Persimmon tannin has been used in Japan for centuries as a natural dye and folk remedy. Thanks to its unique properties, WASUIAN’s Persimmon-dyed Samue "Honkakishibu" offers you one-of-a-kind charm and the joy of appreciating its aging and natural color fading.

With each wear, denim gradually fades and softens, developing a richness in texture and a depth of character that only time can create. Here, you can see the contrast between a brand-new piece and one a WASUIAN staff member has worn for five years.

Why not bring home a samue as a souvenir of your trip to Japan? Blending traditional Japanese style with everyday comfort, samue is loved by many travelers as both stylish daily wear and relaxing loungewear.

At WASUIAN, Japanese artisans are dedicated to preserving tradition and craftsmanship while incorporating modern technology in the creation of our products. Discover excellence at every step, from fabric selection to your doorstep. 

Not sure what to wear under your samue? Please find out here and you will enjoy trying various coordination. Make your own “Samue Style” with us!

Tsumagoi Village, a 1,000-meter-high plateau surrounded by rich nature, is known for its vast cabbage fields. Nestled in this peaceful rural serene setting, Hanaichi, a luxurious yet welcoming inn, offers elegant guest rooms, private baths filled with the luxurious hot spring water of OkuTsumagoi, and a creative menu prepared with seasonal highland vegetables for you to enjoy.