Blog

Tucked away in Nasu Takayu Onsen, Nasu yobou is an exclusive one-group-per-day retreat offering up to 26 hours of indulgent stay. Immerse yourself in flowing natural hot springs, seasonal local cuisine, and the refined comfort of WASUIAN samue—an elevated escape designed to restore both body and mind.

Discover the story behind the Daruma doll—Japan’s iconic symbol of resilience and good fortune. Rooted in the legacy of Bodhidharma, its red color, self-righting shape, and wish-making ritual reflect a history shaped by Zen tradition and regional craftsmanship. From Takasaki Daruma of Gunma to its place in modern life, this guide explores why it remains a beloved good-luck charm.

From March to December 2025, we received 74 wonderful submissions from Japan and around the world. After careful review, the WASUIAN team is pleased to present this year’s award recipients.

In Japanese, the word 「粋」 has two readings—iki and sui—each with its own meaning. These differences reveal two contrasting yet connected views of beauty. Understanding them offers a deeper way to experience WASUIAN’s samue

Looking for the warmest winter samue as comfortable Japanese loungewear for cold weather? Our staff carefully tried each samue and share real, first-hand impressions of warmth, comfort, and fit. Discover the best winter samue for staying cozy indoors, perfect for relaxing at home throughout the cold months.

Winter is a season when static electricity becomes more common due to dry air. By choosing the right clothing materials and combinations, or by incorporating cotton fabrics, you can greatly reduce static buildup. Enjoy comfortable winter samue wear while also appreciating the many benefits that polyester has to offer.

Shima Tamura, a historic ryokan in Shima Onsen with over 500 years of tradition, continues to embody the timeless charm of Japanese hospitality through its hot springs, seasonal cuisine, and serene atmosphere. Known for its healing waters and breathtaking natural surroundings, the inn remains a cherished retreat for travelers seeking both rest and inspiration.

We would like to share the results of washing our indigo-dyed samue, highlighting how the color and size change after the fourth wash. We observed slight shrinkage and the unique beauty of natural color fading. Discover the enduring charm of authentic Japanese garments, traditional craftsmanship, and the spirit of slow fashion.

We would like to share the first stage of our washing experiment using the 2011 Enshu Indigo-dyed Samue. In this post, you’ll find step-by-step instructions on how to hand wash indigo-dyed garments and see how their color and texture begin to change. Enjoy the transformation and timeless charm of natural dye—and learn how to care for and preserve its beauty. 

Persimmon tannin has been used in Japan for centuries as a natural dye and folk remedy. Thanks to its unique properties, WASUIAN’s Persimmon-dyed Samue "Honkakishibu" offers you one-of-a-kind charm and the joy of appreciating its aging and natural color fading.