Blog

We would like to share the first stage of our washing experiment using the 2011 Enshu Indigo-dyed Samue. In this post, you’ll find step-by-step instructions on how to hand wash indigo-dyed garments and see how their color and texture begin to change. Enjoy the transformation and timeless charm of natural dye—and learn how to care for and preserve its beauty. 

Persimmon tannin has been used in Japan for centuries as a natural dye and folk remedy. Thanks to its unique properties, WASUIAN’s Persimmon-dyed Samue "Honkakishibu" offers you one-of-a-kind charm and the joy of appreciating its aging and natural color fading.

With each wear, denim gradually fades and softens, developing a richness in texture and a depth of character that only time can create. Here, you can see the contrast between a brand-new piece and one a WASUIAN staff member has worn for five years.

Why not bring home a samue as a souvenir of your trip to Japan? Blending traditional Japanese style with everyday comfort, samue is loved by many travelers as both stylish daily wear and relaxing loungewear.

At WASUIAN, Japanese artisans are dedicated to preserving tradition and craftsmanship while incorporating modern technology in the creation of our products. Discover excellence at every step, from fabric selection to your doorstep. 

Not sure what to wear under your samue? Please find out here and you will enjoy trying various coordination. Make your own “Samue Style” with us!

Tsumagoi Village, a 1,000-meter-high plateau surrounded by rich nature, is known for its vast cabbage fields. Nestled in this peaceful rural serene setting, Hanaichi, a luxurious yet welcoming inn, offers elegant guest rooms, private baths filled with the luxurious hot spring water of OkuTsumagoi, and a creative menu prepared with seasonal highland vegetables for you to enjoy. 

WASUIAN has a physical store in Kiryu City, Gunma Prefecture. This area of Kiryu has long been known as the production center of Kiryu-ori, one of Japan's representative textiles. In this blog, I would like to introduce the history of our proud Kiryu textile industry through a legendary story.

Kusatsu Onsen is one of Japan's most notable hot spring resorts in Gunma Prefecture, where WASUIAN is located. At the center of the hot spring resort is Yubatake, where the sight of flowing hot spring water and rising steam attract tourists. Kimuraya offers a beautiful view of Yubatake and a luxurious experience of relaxation and peaceful rest.

Ikaho Onsen was the first hot spring city project in Japan, and it is famous for its nostalgic hot spring resort and its long stone staircase. Among the many ryokan, Chigira Jinsentei has the longest history in Gunma, and the guest rooms vary in style according to the period in which they were built. Please experience the nostalgic, yet timeless, atmosphere.

Elevate your Zen and meditation practices with WASUIAN’s best-selling Kasuri Tsumugi Samue, with 17 stunning colors to choose from, and sizes from SS to LL. The colors of this classic samue harmonize beautifully with the Five Elements of Buddhism. Find the color that suits you, and practice your Zen/Meditation in true peace.