How Indigo-Dyed Samue Changes After Washing    Vol. 1

How Indigo-Dyed Samue Changes After Washing Vol. 1

We would like to share the first stage of our washing experiment using the 2011 Enshu Indigo-dyed Samue. In this post, you’ll find step-by-step instructions on how to hand wash indigo-dyed garments and see how their color and texture begin to change. Enjoy the transformation and timeless charm of natural dye—and learn how to care for and preserve its beauty. 

Timeless Beauty and Authenticity: Persimmon-dyed Samue

Timeless Beauty and Authenticity: Persimmon-dyed Samue

Persimmon tannin has been used in Japan for centuries as a natural dye and folk remedy. Thanks to its unique properties, WASUIAN’s Persimmon-dyed Samue "Honkakishibu" offers you one-of-a-kind charm and the joy of appreciating its aging and natural color fading.

Samue - A Unique and Authentic Japanese Souvenir for Travelers

Samue - A Unique and Authentic Japanese Souvenir for Travelers

Why not bring home a samue as a souvenir of your trip to Japan? Blending traditional Japanese style with everyday comfort, samue is loved by many travelers as both stylish daily wear and relaxing loungewear.

Kiryu-ori - Timeless Folktale Behind Kiryu Textile

Kiryu-ori - Timeless Folktale Behind Kiryu Textile

WASUIAN has a physical store in Kiryu City, Gunma Prefecture. This area of Kiryu has long been known as the production center of Kiryu-ori, one of Japan's representative textiles. In this blog, I would like to introduce the history of our proud Kiryu textile industry through a legendary story.
With Serenity and Celebration, Experience the Enchanting Japanese New Year Traditions

With Serenity and Celebration, Experience the Enchanting Japanese New Year Traditions

You will discover the Japanese New Year traditions based on ancient Japanese beliefs and their meanings.

Unique and Enchanting, the Japanese Winter Traditions are Full of Wonder

Unique and Enchanting, the Japanese Winter Traditions are Full of Wonder

Let us introduce our unique customs and events in Japan during the holiday season along with our cultural background.
Japan's World-Class Traditional Culture: Embrace Tea Ceremonies with Our Samue

Japan's World-Class Traditional Culture: Embrace Tea Ceremonies with Our Samue

Wear samue at the tea ceremony; one of the most famous aspects of Japanese culture.

Tradition meets Pop Culture: Exploring the Fascinating Connection Between Samue and Anime

Tradition meets Pop Culture: Exploring the Fascinating Connection Between Samue and Anime

Why don't you check out which of your favorite samue matches your favorite character?