Promotional Videos

Seihotei is a traditional Japanese confectionery (wagashi) shop located in Ikaho Onsen, one of Japan's famous hot springs.

The Yunohana Manju (steamed buns) are made with unique methods and have been loved for many years by both locals and visitors.

The refined image of samue and the process of carefully making each Yunohana Manju one by one will take you back and provide a nostalgic feel and experience of Japan.

Through this video, please get a sense of the Japanese wagashi culture and the elegant charm of samue.

Chigira Jinsentei is a ryokan (Japanese inn) that symbolizes the history and beauty of Ikaho Onsen in Gunma Prefecture.

This video shows you the rich traditions and genuine hospitality of Chigira Jinsentei, beautifully captured in the refined samue worn by the staff.

The samue is simple yet elegant, blending in with the serene atmosphere of the ryokan, offering guests a truly immersive experience.

You can feel the restful calmness and the heartfelt services of Chigira Jinsentei.

Samue accentuates the calm demeanor that the artisans exude.

Kokeshi dolls are traditional Japanese wooden dolls. These kokeshi doll artisans also wear samue as their work clothes.
Some of WASUIAN's samue can be worn as work wear, and the sleeves can be rolled up.

Please take a look at how these artisans are wearing samue while creating kokeshi dolls and how they bring their charm to the world.

Wearing Samue provides a comfortable and relaxing time.
Samue is unisex and can be worn by anyone regardless of age.

It is the perfect garment to wear when spending quiet time reading or drinking tea.
You can even wear it like pajamas to sleep comfortably. Samue also makes a wonderful gift.

Please watch this video and imagine how you would wear it.

Let's take a look into the daily life of a nun and her duties at a temple.
Each movement, from serving tea to taking care of flowers, demonstrates the woman's elegant behavior and gestures.
Wasuian also offers outerwear that is perfect for the chilly seasons. With its fashionable texture, it goes well with samue, even those made for wearing at temples, and is a reliable garment during the cold seasons.
Please find your own Samue Style from our variety of choices that suit the occasion.

As a continuation from the previous video, we would like to show you how our samue, which are popular among monks, are worn at temples.
Traditional Japanese buildings and scenery stand out even more with the presence of samue.
Samue at Wasuian are available in two versions - one with tube sleeves and hemmed pant legs with strings, and another with elasticized sleeves and pant hems - so you are able to choose the perfect look and feel that suits both you and the occasion.
Discover the various ways to wear samue with style and find the perfect samue for you.

The samue is said to have originated as workwear worn by Buddhist monks to do their daily chores at the temples. Samue, which are used as a garment to facilitate physical movement and to cleanse the body, are not only for men to wear. Let's take a look at a part of the daily life of a nun by paying attention to how she performs her duties at a temple, which we do not usually get to see. We can see her cleaning the temple every day, tending the garden, and chanting sutras. Please enjoy the affinity and harmony between the nun and samue.

To wear a samue on a stroll is to create a calm and sophisticated atmosphere while being delighted by the ambiance of the townscape.

The beautiful fusion of traditional Japanese clothing and urban modernity can create many enjoyable moments in your life. A quiet cafe, perhaps, can provide a calm experience.
And as you wander the streets, the stress of everyday life seemingly disappears, leaving tranquility and peace.
Please enjoy the serenity of Kiryu City with samue of exquisite quality and texture.

Hatsumode is one of our traditional events in Japan.
To welcome the new year, people visit shrines and temples to ask the gods and goddesses for happiness in the new year.
In the winter, why don't you wear a samue coat over your samue and enjoy the graceful winter garments?

Soba (buckwheat noodles) is a traditional Japanese food.

Samue is a perfect garment for making soba because of its comfort and functionality as workwear.

Since both are traditional cultures, wearing samue when cooking and eating soba is tasteful and elegant.

Shakyo is the practice of handwritten transcriptions of Buddhist scriptures.

Writing the sutras correctly with all one's heart helps one understand the content and strengthens one's spirit.

Samue is the perfect garment for this practice to calm the body and mind.

Samue is also suitable for practicing Zen.

Zen, a way of seeking peace of mind, and comfortable samue, go well together.

Wearing a comfortable samue helps you focus on practicing the spiritual unification of Zen.