Promotional Videos

From the moment you slip it on, a sense of tranquility unfolds—together with the refined aesthetic unique to Japan. Blending traditional craftsmanship with modern sensibility, WASUIAN’s samue elevate your ryokan experience into one of superior comfort, luxury, and the ultimate relaxation.

Kiryu City where traditional craftsmanship continues to thrive. In Kiryu, the spirit of artisans lives on and their skills are passed down through generations. WASUIAN's samue are made at our factory, by the hands of skilled artisans, ensuring each stitch carries a legacy of precision and care. 

Seihotei is a traditional Japanese confectionery (wagashi) shop located in Ikaho Onsen, one of Japan's famous hot springs.

Chigira Jinsentei is a ryokan (Japanese inn) that symbolizes the history and beauty of Ikaho Onsen in Gunma Prefecture.
This video shows you the rich traditions and genuine hospitality of Chigira Jinsentei, beautifully captured in the refined samue worn by the staff.

Samue accentuates the calm demeanor that the artisans exude.
Kokeshi dolls are traditional Japanese wooden dolls. These kokeshi doll artisans also wear samue as their work clothes.
Some of WASUIAN's samue can be worn as work wear, and the sleeves can be rolled up.

Wearing Samue provides a comfortable and relaxing time.
Samue is unisex and can be worn by anyone regardless of age.
It is the perfect garment to wear when spending quiet time reading or drinking tea.
You can even wear it like pajamas to sleep comfortably. Samue also makes a wonderful gift.

Let's take a look into the daily life of a nun and her duties at a temple.
Each movement, from serving tea to taking care of flowers, demonstrates the woman's elegant behavior and gestures.

As a continuation from the previous video, we would like to show you how our samue, which are popular among monks, are worn at temples.
Traditional Japanese buildings and scenery stand out even more with the presence of samue.

 We can see her cleaning the temple every day, tending the garden, and chanting sutras. Please enjoy the affinity and harmony between the nun and samue.

To wear a samue on a stroll is to create a calm and sophisticated atmosphere while being delighted by the ambiance of the townscape.
Please enjoy the serenity of Kiryu City with samue of exquisite quality and texture.

Hatsumode is one of our traditional events in Japan.
To welcome the new year, people visit shrines and temples to ask the gods and goddesses for happiness in the new year.

Soba (buckwheat noodles) is a traditional Japanese food.
Samue is a perfect garment for making soba because of its comfort and functionality as workwear.Since both are traditional cultures, wearing samue when cooking and eating soba is tasteful and elegant.