
Life’s Milestones as “Beautiful Pauses”
In Japan, growing older has not traditionally been seen as a decline.
Rather, age has been understood as a form of richness—a quiet accumulation of experience, wisdom, and time.
This way of thinking gave rise to Toshi-iwai: a cultural practice of honoring meaningful milestones in one’s life.
The origins of Toshi-iwai trace back to a time when longevity was far from guaranteed.
Surviving year after year was never an individual achievement alone—it was sustained by family, community, and the rhythms of nature.
Reaching a significant age was therefore regarded as something close to miraculous,
and people gathered to express gratitude and respect for a life that had endured.
Longevity as a Shared Success
In traditional Japanese society, Toshi-iwai was not simply about celebrating an individual.
It was also a moment to acknowledge that the surrounding community— its relationships, its environment, and its way of living—had functioned in harmony.
To celebrate one person’s longevity was to affirm the continuity of life itself.
Toshi-iwai was, in this sense, a celebration of shared time and collective memory.

A Circular View of Time: Zodiac Cycles and Rebirth
A distinctive feature of Japanese age celebrations lies in the view of time.
Influenced by Onmyōdō (yin-yang philosophy) and the Chinese zodiac system, life was understood as moving in cycles rather than in straight lines.
Kanreki, the 60th birthday, marks the completion of the sixty-year cycle.
It signifies a return to the zodiac sign of one’s birth year— not an ending, but a symbolic rebirth and the beginning of a new chapter.
This belief reframes aging as renewal rather than decline.
Milestones for Age Celebrations
Over time, specific ages came to be honored with symbolic names, often inspired by classical literature or the visual form of Chinese characters:
| Age | Name | Meaning / Origin |
|---|---|---|
| 60 | Kanreki | Completion of the full sexagenary cycle; a symbolic rebirth. |
| 70 | Koki | From the Chinese poem “Life at seventy is rare since ancient times.” |
| 77 | Kiju | The cursive form of the character for “joy” resembles the number seventy-seven. |
| 80 | Sanju | The simplified form of the character for “umbrella” resembles eighty. |
| 88 | Beiju | The character for “rice” can be visually divided into eighty-eight. |
| 90 | Sotsuju | The abbreviated form of the character “卒” (卆) resembles ninety (九十). |
| 99 | Hakuju | Removing one stroke from “hundred” creates the character for “white,” symbolizing ninety-nine. |
| 100 | Hyakuju (Momoju) | A direct celebration of reaching one hundred years of life. |
These names reflect a uniquely Japanese sensibility— finding meaning not only in numbers, but in language, form, and symbolism.
Honoring Time, Not Numbers
At its core, Toshi-iwai is not about celebrating numbers.
It is about honoring the time it took to reach them.
What eras has this person lived through?
What roles have they carried?
What joys and hardships have shaped their life?
To celebrate Toshi-iwai is to say:
“Thank you for the time you have lived.”
In many Western cultures, life milestones are often marked by religious or social events— graduation, marriage, retirement—rather than by specific ages.
In parts of the Middle East and Africa, elders are respected as keepers of memory and wisdom, honored through social authority rather than numerical milestones.
Japan stands apart in transforming longevity itself into a shared cultural expression.
Age is not hidden or erased, but quietly honored as proof of resilience, continuity, and care.
From Communal Celebrations to Personal Gestures
Historically, Toshi-iwai was celebrated by entire households or villages.
The red vest worn at Kanreki (the 60th birthday) symbolized rebirth, protection, and release from former roles.
As family structures evolved, these celebrations became more intimate.
Rather than hosting large banquets, people began to mark milestones with meaningful gifts— something to be used in daily life and quietly accompany one's next chapter.

Today, retirement has become a modern form of age celebration in Japan.
It marks not an ending, but a transition— from years of responsibility to time reclaimed as one’s own.
In this sense, retirement reflects the same spirit and value as traditional Toshi-iwai: gratitude, recognition, and encouragement for what lies ahead.
What Never Changes: Expressing Heartfelt Intention
Though the forms of celebration may change, the essence remains the same— to express gratitude, respect, and care at life’s turning points.
At WASUIAN, we believe clothing can carry these feelings quietly and sincerely.
A garment worn close to the body becomes a companion to time itself.

Embroidering Words as Lasting Blessings
In the past, blessings were spoken aloud at celebratory gatherings.
Today, words are often entrusted to quieter forms.
Through embroidery, WASUIAN offers a way to preserve these sentiments— a name, a date, a brief message of thanks— stitched delicately, known only to the wearer.
They do not demand attention, yet remain present, gently affirming a life well lived.
A One-of-a-Kind Gift
Examples of Embroidery Work
A Gift for the Time Yet to Come
Choosing a gift for Toshi-iwai is a moment of reflection for the giver as well.
It is a time to pause, remember, and honor another person’s journey.
To say, without excess:
“Your life has meaning. Your time is valued.”
This is the spirit of Toshi-iwai.
And this is the quiet intention woven into every piece at WASUIAN.

