The Journal of Japanese Apparel

WASUIAN’s Samue - Crafted with Tradition, Delivered with Care

At WASUIAN, Japanese artisans are dedicated to preserving tradition and craftsmanship while incorporating modern technology in the creation of our products. Discover excellence at every step, from fabric selection to your doorstep.

[Q&A] What To Wear Under Samue?

Not sure what to wear under your samue? Please find out here and you will enjoy trying various coordination. Make your own “Samue Style” with us!

Kiryu-ori - Timeless Folktale Behind Kiryu Textile

WASUIAN has a physical store in Kiryu City, Gunma Prefecture. This area of Kiryu has long been known as the production center of Kiryu-ori, one of Japan's representative textiles. In this blog, I would like to introduce the history of our proud Kiryu textile industry through a legendary story.

Serenity for Zen/Meditation with Samue

Elevate your Zen and meditation practices with WASUIAN’s best-selling Kasuri Tsumugi Samue, with 17 stunning colors to choose from, and sizes from SS to LL. The colors of this classic samue harmonize beautifully with the Five Elements of Buddhism. Find the color that suits you, and practice your Zen/Meditation in true peace.

60th Anniversary Project Vol.3 - The Customers' Review on WASUIAN

Since receiving many messages and reviews from our customers, we are both excited and motivated to modify our products to improve their quality and comfort as well as to improve our services. Your feedback fuels our passion and motivation and keeps us continually enhancing your shopping experience with us.

Here are some of the messages received from our valued customers.

60th Anniversary Project Vol.2 - The Customers’ Best Choice

Since our founding, we have been dedicated to offering our customers comfortable and traditional samue, with the high quality expected from Japanese-crafted products. We are delighted that so many find their favorites here at WASUIAN.

Now, let’s see the samue choices that are highly recommended by our customers, along with their comments, for your future reference.

60th Anniversary Project Vol.1 - Staff Snapshots

In 2023, WASUIAN celebrated the 60th anniversary of the opening of its predecessor Ida Shoten. To express our gratitude to our customers, we held a small event to commemorate our 60th anniversary.

For this event, we took some photos of ourselves wearing our favorite samue. We hope it will be a useful reference for choosing your own samue.

Cool Samue and Jinbei are Stylish Countermeasures Against the Heat

Our ancestors devised various ways to cool off, such as using wind chimes, sudare (bamboo screens), gyozui (running water), and uchimizu (sprinkled water). Wearing appropriate garments was also one way to feel cool. Why don't you try our cool and refreshing samue and jinbei to spend the hot seasons in comfort?