Inheriting the timeless elegance of traditional Japanese garments and proven craftsmanship, in 2023,
Wasuian proudly celebrated the 60th anniversary of its company, Idaseni Co., Ltd. The company was established in
1963 as a kimono apparel manufacturer and the brand Wasuian, which was launched later, has now become Japan's
leading samue brand.
Founded in the heart of Kiryu City, Gunma Prefecture, a historical textile center of Japan, Wasuian
began its journey over 60 years ago as a manufacturer of exquisite kimono accessories, including the iconic
haori jackets and obi sashes. Today, we stand as the top manufacturer of samue in Japan, blending traditional
craftsmanship with modern design to create garments that are not only stylish but also functional.
Wasuian Staff Maintains Japanese Beauty and Style
You can click each staff photo to see the comments on each item and why we like them. Each of us wears
samue in our own way, some of us choose to wear it neatly and classically, and some mix it with
Western fashion and style. We hope our photos and comments will provide a good reference for you when choosing your
own samue.
We honor Japanese craftsmanship and preserve tradition.
Explore our rich heritage and innovative approach, and experience the finest in traditional Japanese
loungewear here at Wasuian!
I am very grateful that this year, my 35th year as president, marks the memorable 60th
anniversary of the company's founding. With our company policy of “tradition and modernity,” we hope that
people around the world will wear our comfortable, high-quality, Made-in-Japan samue.
Thanks to your support and your continued patronage, we have reached the 60th anniversary of
our founding. We will continue to enrich the lives of people around the world through our items and to do
valuable work that will be handed down to future generations for 100 to 200 years.
Thank you for your continued patronage. Thanks to your support, we are celebrating our 60th
anniversary. We will continue to manufacture high-quality items and strive to become a “Wasuian” loved by
our customers. Thank you again for your continued support.
Thanks to all of you who are interested in Wasuian, we can continue to add more Japanese
looks to our products. Thank you again for your continued support.
Thank you for your continued patronage of Wasuian. Thanks to your support, we are celebrating
our 60th anniversary. We will continue to make products and provide services that will satisfy your needs.
Thank you again for your continued support.
Thank you very much for your patronage. We will make every effort to provide you with
Japanese tradition and quality. Thank you again for your support.
We would like to take this opportunity to express our sincere gratitude for celebrating our
60th anniversary! We will continue to strive to be a store that continues to be loved by our customers and
to provide better products. We look forward to your continued patronage!
Thanks to all of you, we are celebrating our 60th anniversary. Thank you very much! We were
very happy to see the messages you sent in for this event. We look forward to your continued support in the
future.
Thank you for your continued patronage of Wasuian. We will continue to make every effort to
bring you moments of relaxation and comfort in your daily life through traditional Japanese garments.
Thank you very much for your patronage of Wasuian. While inheriting traditional Japanese
techniques, we will continue to strive to offer elegant products that match modern lifestyles and that can
be enjoyed by as many people as possible. We look forward to your continued support.
Thank you for your patronage of Wasuian. We will continue to make every effort to provide
satisfaction to our customers. We look forward to your continued support and patronage.
Wasuian 60th Anniversary
Project
We also introduce our customers' recommended products and their
reviews.
