Inheriting the timeless elegance of traditional Japanese garments and proven craftsmanship, in 2023, Wasuian proudly celebrated the 60th anniversary of its company, Idaseni Co., Ltd. The company was established in 1963 as a kimono apparel manufacturer and the brand Wasuian, which was launched later, has now become Japan's leading samue brand.

Founded in the heart of Kiryu City, Gunma Prefecture, a historical textile center of Japan, Wasuian began its journey over 60 years ago as a manufacturer of exquisite kimono accessories, including the iconic haori jackets and obi sashes. Today, we stand as the top manufacturer of samue in Japan, blending traditional craftsmanship with modern design to create garments that are not only stylish but also functional.

Wasuian Staff Maintains Japanese Beauty and Style

You can click each staff photo to see the comments on each item and why we like them. Each of us wears samue in our own way, some of us choose to wear it neatly and classically, and some mix it with Western fashion and style. We hope our photos and comments will provide a good reference for you when choosing your own samue.

We honor Japanese craftsmanship and preserve tradition.

Explore our rich heritage and innovative approach, and experience the finest in traditional Japanese loungewear here at Wasuian!

8001 Shoken (Pure Silk) Tsumugi Samue

I am very grateful that this year, my 35th year as president, marks the memorable 60th anniversary of the company's founding. With our company policy of “tradition and modernity,” we hope that people around the world will wear our comfortable, high-quality, Made-in-Japan samue.

5058 Dobby Herringbone Stretch Samue

Thanks to your support and your continued patronage, we have reached the 60th anniversary of our founding. We will continue to enrich the lives of people around the world through our items and to do valuable work that will be handed down to future generations for 100 to 200 years.

2012 Thick Yarn Sashiko-ori Samue

Thank you for your continued patronage. Thanks to your support, we are celebrating our 60th anniversary. We will continue to manufacture high-quality items and strive to become a “Wasuian” loved by our customers. Thank you again for your continued support.

1120 COOLMAX® Seersucker Samue

Thanks to all of you who are interested in Wasuian, we can continue to add more Japanese looks to our products. Thank you again for your continued support.

1051 Tate Slub Samue

Thank you for your continued patronage of Wasuian. Thanks to your support, we are celebrating our 60th anniversary. We will continue to make products and provide services that will satisfy your needs. Thank you again for your continued support.

1036 Women's Kasuri Pattern Cotton Samue

Thank you very much for your patronage. We will make every effort to provide you with Japanese tradition and quality. Thank you again for your support.

1077 Cotton Suede-lined Samue

We would like to take this opportunity to express our sincere gratitude for celebrating our 60th anniversary! We will continue to strive to be a store that continues to be loved by our customers and to provide better products. We look forward to your continued patronage!

6001 Kasuri Tsumugi Samue

Thank you for your continued patronage of Wasuian! We hope that samue will become more and more popular.

1036 Women's Kasuri Pattern Cotton Samue

Thank you for your continued patronage. We look forward to serving you in the future.

1113 Wool-Like Stretch Samue [HIJIRI]

Thanks to all of you, we are celebrating our 60th anniversary. Thank you very much! We were very happy to see the messages you sent in for this event. We look forward to your continued support in the future.

1045 Tate Slub Jacket

Thanks to your support, we are celebrating our 60th anniversary. We will continue to do our best to provide better products and services.

6001 Kasuri Tsumugi Samue

Thank you for your continued patronage of Wasuian. We will continue to make every effort to bring you moments of relaxation and comfort in your daily life through traditional Japanese garments.

5095 Kaihara Denim Pima Cotton Samue

Thank you very much for your patronage of Wasuian. While inheriting traditional Japanese techniques, we will continue to strive to offer elegant products that match modern lifestyles and that can be enjoyed by as many people as possible. We look forward to your continued support.

3055 Cotton Twill Weave Samue

Thank you for your patronage of Wasuian. We will continue to make every effort to provide satisfaction to our customers. We look forward to your continued support and patronage.

Wasuian 60th Anniversary Project

We also introduce our customers' recommended products and their reviews.

Vol.2 - The Customers’ Best Choice

Vol.3 - The Customers' Review on Wasuian

Tags: 60th Anniv