Inheriting the timeless elegance of traditional Japanese garments and proven craftsmanship, in 2023, Wasuian proudly celebrated the 60th anniversary of its company, Idaseni Co., Ltd. The company was established in 1963 as a kimono apparel manufacturer and the brand Wasuian, which was launched later, has now become Japan's leading samue brand.

It is our honor to receive a lot of messages from our customers with feedback on the products, the feel of the fabrics, and our store and services. These messages always make us motivated and driven to keep improving.

Here are some of the messages we received from our customers. We hope they can be useful references for you.

What I like about Wasuian

3055 Cotton Twill Weave Samue No.16 Dark Red

I can wear Wasuian's samue in any season, the fabrics are durable and comfortable, and they fit me perfectly, making them my favorite and must-have outerwear of my daily life.

My first samue was in red. At first, I wondered if red would be a good color for a man, but I chose dark red and found it to be a very calm and nice color. There are many colors to choose from, and I have purchased several of them, and I like them all very much.

I know I am late, but congratulations on your 60th anniversary. I hope you will continue to produce better products that fit the times and seasons.

The colors of samue are beautiful and easy to match even while pairing different tops and pants. I like it because people often tell me how nice it is. I am also happy that the sewing is well done.

We are very glad to have been featured in the photos in the catalog. We truly hope to have a long-lasting relationship with Wasuian.

This is the best store because of its wide variety of colors and materials, and selections that cannot be found anywhere else.

I purchased samue for gifts as well because they are so comfortable and functional. Because Wasuian has a wide variety of samue, I'm looking forward to visiting the store.

I am very satisfied with the quality of your products. Also, I always look forward to receiving your newsletters.

How I found Wasuian

1051 Tate Slub Samue No.4 Gray

I was looking for Japanese garments and came across Wasuian. I was attracted by the seasonal materials used and the assortment of items that you can wear all year round.

They also have a full line of accessories, and I would like to purchase footwear next time.

When I walked my dog, I often passed by a gentleman living in my neighborhood who was always wearing samue. The collar of his undershirt was also neatly worn, and he always looked so nice that I wondered if this was how the students of old used to look. I came across Wasuian's samue through an ad on the Internet and gave my husband, who was born in winter, a fall/winter samue for his birthday and a spring/summer samue for Father's Day, and he loves them both. I hope he wears them as nicely as that gentleman does. lol

I was looking for a Father's Day gift and remembered my father wearing samue, and I found Wasuian while searching for samue of good quality.

My father told me how comfortable it was, and I bought several samue for myself, and now I spend time in samue at home.

The feel of wearing samue

5038 Stretch Twill Samue [HIJIRI] No.4 Black

I gave a samue and a pair of setta sandals as a gift to my boss who had reached retirement age at 60. It has been about three years since I sent them to him, and he still wears them for everyday wear and for going shopping in the neighborhood. As the one who gave the gift, I am very pleased.

It is smooth, light, and very comfortable to wear.

You can wear it throughout the seasons by layering it up when it gets cold. I think I found something very nice.

Before purchasing, I was a little hesitant to wear samue, but when I actually bought it and tried it on, it was much more comfortable than I thought it would be.

Since then, I have purchased samue to match every season, and I am very satisfied with all of them.

The first year after I got married and moved to Shiga Prefecture, I gave my husband a samue made of Omi chijimi, which is connected to Shiga’s history, for Father's Day. He likes the comfort and color, and he wears it with great care. I am really glad I gave it to him as a gift. Thank you very much.

About Wasuian's items

I first heard about Wasuian when my mother asked me if I liked a samue, and I looked at it on the web. Since then, I've been a big fan of Wasuian.

Now I have two samue for myself. I also gave one to an important senior colleague. They are really comfortable to wear and are very fashionable. I recently purchased a seersucker samue, and I like it so much that I wear it all the time because it is so comfortable.

Because of my job, I always wear samue, and I am happy to be able to wear the samue I like. I am also happy to be able to wear samue from a company with such a long history.

My wife also purchased a pink samue from Wasuian. Now we both wear samue together on pilgrimages, which has always been a dream of ours. I called Wasuian directly to consult with them about embroidering the name and other details before ordering the samue. I am very grateful for your prompt and kind response, and I am confident that I will be able to purchase from you again with no worries in the future.

About Wasuian's services

When I requested the sleeve length measurements for my father's samue, the staff kindly contacted me and gave me detailed suggestions on how to process it, etc. My father was so pleased that he could have a perfectly fitting samue.

I am now considering buying one for myself next.

The shipping is fast and the item arrives quickly.

I purchased a jinbei as a Father's Day gift for wearing during the hot seasons. It was packaged beautifully and carefully, and my father was very pleased with it. It became his favorite and still wears it during the summer. My son also likes jinbei, and when I gave it to him as a gift, he liked it very much and wears it as well.

It would be much appreciated if you could leave reviews so we can improve the quality of our products and our services.

Wasuian 60th Anniversary Project

We also introduce our staff photos and our customers' recommended products.

Vol.1 – Wasuian Staff Snapshots

Vol.2 - The Customers’ Best Choice