Winners of My WASUIAN 2025
Thank you sincerely for the many exceptional submissions we received.
From March 2025 through December 31, 2025,
a total of 74 entries were submitted from both within Japan and overseas.
Following a meticulous and comprehensive review undertaken by
our entire WASUIAN team, we are pleased to announce this year's award recipients.
In both the domestic and international categories,
one WASUIAN Award and two Excellence Awards have been selected.
〈 Japan Entries 〉
WASUIAN Award
『 The Day After the Product Arrived, We Participated in the Bon Dance as a Family 』
Pen-name｜コウ
Customer Comment｜ The samue I ordered yesterday arrived today.
It arrived promptly, even though I added an embroidery option. Thanks to that,
my family and I could participate in the Bon dance today. Regarding samue, I first learned about it as prison work products. After that, I began wanting to wear traditional Japanese clothing for the Shikoku 33 Kannon Pilgrimage, festivals, hot spring trips, and even everyday groceries. After searching around, I decided on WASUIAN. I didn't know about the "KAIHARA Denim" I purchased this time, but when I tried it on, I was surprised that despite the denim fabric being very sturdy, it felt incredibly soft and comfortable. I requested changes to tubular sleeves to elastic cuffs and an elastic hem on the pants. The bottom fits perfectly, but the sleeves feel a bit short. Next time, I plan to purchase samue shoes and a bag that matches this samue. I'm very glad I found a product I can wear for a long time. I look forward to shopping at your store.
Staff Comments
- I was deeply moved by the heartwarming harmony of the couple wearing matching samue. Their gentle connection left a lasting impression.
- I'm hoping that more people will choose our garments for outings, even for life's small but special moments, such as festivals, summer night markets, fireworks evenings, and cherry-blossom outings.
Excellence Award
『 At Summer Festival 』
Pen-name｜ヒロ
Customer Comment｜ Slim build. It's a bit large, but it fits comfortably, which is nice. I gifted my father, who has always preferred quality items since his youth, a jinbei from WASUIAN made of Enshu-ori fabric. He loves wearing it, which makes me so happy. It became a wonderful memory captured in a photo with his beautiful smile. Thank you for embroidering his name in time for the summer festival.
Staff Comments
- This jinbei was a gift from his daughter. He awaited his jinbei for the summer festival at his nursing home. Sensing that WASUIAN is part of our customers' everyday life brought me great joy. And I think that his gentle smile in the photo is truly wonderful.
- I really like his joyful, natural smile, which was especially memorable.
- The genuine warmth in his smile shows how much he cherishes his jinbei. It was a pleasure to see such happiness reflected so clearly in the photo.
『 One Cherry Blossom Day 』
Pen-name ｜SHIRO
Customer Comment｜ I went out with my wife to see the cherry blossoms in Shukugawa on my electric wheelchair. This is my first time wearing samue. 172 cm / 80 kg. I was worried about my waist, so I went with size LL. It feels a bit big, so I will consider the size for next time after washing.
Staff Comments
- I'm delighted that he chose our samue as garments to savor the unique beauty of the season. The photo felt like a cherished moment from daily life, captured with sincerity.
- The cherry blossoms and the samue complement one another with elegant subtlety, neither overshadowing the other. The serene color palette results in a beautifully composed photo.
- The cotton-shijira samue pairs exquisitely with the cherry blossoms. Congratulations on your samue debut!
〈 Worldwide Entries 〉
WASUIAN Award
『 Midnight Tea in a Hanten 』
Pen-name｜Mishka
Customer Comment｜ I like to slip into this Hanten in the morning as I enjoy coffee with my husband, and it has kept me warm on cold winter nights relaxing with a cup of tea. The soft but sturdy construction feels like a warm hug.
Staff Comments
- I felt an extraordinary sense of connection in seeing our garments embraced by someone appreciating Japanese culture from across the sea. The photo carries a gentle warmth and striking beauty.
- Beyond the photograph's beauty, the customer's comments brought up comfort, enrichment, and authenticity—elements we hold dear.
- Photographs of this caliber will undoubtedly help bring samue, hanten, and jinbei to a wider global audience. This photo sets a remarkable benchmark, inspiring us to continue fostering "My WASUIAN" moments worldwide.
Excellence Award
『 Haori at High-noon 』
Pen-name｜Keenin
Customer Comment｜ Medium - Comfortable, perfectly loose, and flattering. I absolutely love this sleeveless Haori. I was looking for ways to embrace my traditional Japanese Style in the Spring/Summer months here in the states, and this has been perfect. Pairing the Haori with baggy slacks is my favorite. Thank you, friends at Wasuian!
Staff Comments
- The stylish pairing of a haori with slacks was both refreshing and memorable. The styling was exceptionally refined, suggesting a contemporary approach to wearing haori that we would proudly recommend to others.
- I think the haori worn effortlessly over a simple T-shirt created a modern and sophisticated casual look.
- The combination of your outfit and the haori looks wonderful and suits you very well! I had always assumed that haori were meant to be worn with samue, so seeing you style it with Western clothing felt very fresh and uniquely "you." I thought it was a fantastic look.
『 無題 』
Pen-name ｜C
Customer Comment｜ I received happily the order and just wanna let you know that I'm satisfied and happy with your products, same as my students that ordered together with me! We wore those already when we made a trip to Nikko and received a lot of compliments from Japanese people.
Staff Comments
- The dignified atmosphere brought through the photo highlights the refined presence of the WASUIAN samue.
- The serene and composed mood of the photo harmonizes gracefully with the samue.
- The pine tree, the backdrop, and the tranquil posture during zazen evoke a strong sense of Japanese aesthetics, blending seamlessly with the garment to create a deeply impressive atmosphere.
Message of Appreciation
We extend our deepest appreciation to everyone who shared their wonderful “My WASUIAN” in 2025, from regions across Japan and from many countries around the world.
The smiles, the atmosphere, and the cherished moments captured—whether from daily life, time spent with family, seasonal celebrations, or meaningful gift-giving—have once again filled us with a profound sense of warmth. Witnessing how our garments are woven into our customers’ everyday lives is one of WASUIAN’s greatest joys and enduring sources of inspiration.
Although samue are not yet widely known or worn around the world, we remain steadfast in our commitment to crafting each garment with sincerity, using carefully selected Japanese fabrics and meticulous, artisan-level tailoring. It is our sincere hope that the comfort of traditional Japanese garments and the meaningful connections fostered through wearing them will continue to spread gradually and gracefully.
Once again, we offer our heartfelt gratitude to all who participated in My WASUIAN 2025 photo campaign.
We sincerely look forward to encountering many new “My WASUIAN” moments in 2026.