Promotional Videos

Soba (buckwheat noodles) is a traditional Japanese food.
Samue is a perfect garment for making soba because of its comfort and functionality as workwear.Since both are traditional cultures, wearing samue when cooking and eating soba is tasteful and elegant.

Shakyo is the practice of handwritten transcriptions of Buddhist scriptures.
Writing the sutras correctly with all one's heart helps one understand the content and strengthens one's spirit.

Samue is also suitable for practicing Zen.
Zen, a way of seeking peace of mind, and comfortable samue, go well together.
Wearing a comfortable samue helps you focus on practicing the spiritual unification of Zen.

Why not wear samue when you practice the manner of the tea ceremony?
Samue is much easier to wear and move around, making it perfect for attending practices compared to a kimono.
You can wear samue other than relaxing and work wear.

There is a type of tea ceremony called Ryurei, which is performed sitting on a chair instead of sitting in seiza form.
We highly recommend you wear a samue that fits easily into the atmosphere.

Samue is a traditional Japanese garment.

The soft material and loose silhouette of samue give it a comfortable feel in all situations, for both relaxing and work. We'd like to introduce how attractive, comfortable, and functional samue is as a modern fashion item.